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Enhancing Productivity: Decision Fatigue and Crappy Afternoons

Busy-ness, chronotypes and creating a new normal

Sonia Diab
6 min readAug 25, 2020
Image via GetStencil

If I ask you to picture Steve Jobs, what comes to mind?

Most likely, you’ll conjure up an image of the innovator in his black turtleneck and jeans. And fair enough, considering he seemed to wear that outfit almost exclusively.

Mark Zuckerberg and some other start-up founders also have pretty monotonous wardrobes. It’s almost like they’ve given themselves a uniform.

What some don’t realise is this dedication to a single ‘look’ is rarely due to some lack of interest in fashion trends (okay, maybe there’s a bit of that… I mean, black turtleneck).

But the main reason for the self-imposed uniform is simply this: It’s one less decision to make throughout the day.

Decision fatigue occurs when we make so many choices during the day that our capacity for sound decision-making declines.

We have a limited amount of energy for decision-making, so minimising the peripheral choices we would otherwise add to the mix can help us focus on more important things. Otherwise, by the time evening rolls around, we end up irritable and exhausted. You could find yourself at the tail end of the workday, making dumb concessions in a…

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Sonia Diab
Sonia Diab

Written by Sonia Diab

Sessional lecturer, corporate trainer, coke zero fiend. Writing on human behaviour, psychology, productivity, philosophy & other stuff. subscribe soniadiab.com

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