Member-only story
How the Paradox of Choice is Wasting Your Time
Our world is full of options and it’s not good
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Picture this: It’s Friday night. You’re tired.
You’re not going out, because you’re tired. Also, because it’s 2020, and going out is so 2019.
You decide to make some popcorn and watch a movie.
You hop onto Netflix and peruse the movie section. You notice a few that look pretty good. But none stand out to you.
You move to Stan, without much luck.
Amazon Prime.
Disney Plus.
Apple’s streaming service.
Back to Netflix.
After investing far more time than you’d like to admit scrolling through the movie selections on each service, you give up. It’s all too hard.
You throw on a show you’ve seen several times before and use it for background ambience while you scroll social media on your phone.
