The Top 10 Mistakes Salespeople Make in Negotiations

Dear friends and fellow sales professionals, it’s time to talk negotiation. Everyone seems to love negotiation as a topic — it’s mysterious, it’s fascinating, it’s something that, as humans, we have to face time and time again in our personal and professional lives. It’s always a highly requested training session (almost as much as objection handling. Almost.) Amazingly, though, there are some commonly held beliefs about negotiation by salespeople that can be problematic in practice. There are also some simple techniques that we can apply to be much better at it.